Expecting patients to find you via yellow pages, or even simple internet searches is not the most effective way to market anymore. Simply having your practice’s website “out there” does not improve your page ranking or make your site easy find.
To really increase your marketing efforts and drive more viewers to your site (and hopefully to your office), the use of social media is a MUST DO. Plus, it is FREE advertising!
So, let’s start with blogging. Simply have your webmaster add a blog to your current website, or set up a new blog only site which connects to your practice website. Easy. Now the hard part – what do you write about and how should you present it?
Here are some tips that I recommend to my own physician practice clients:
Keep it simple. Blog the way you talk to your patients – in terms they will understand.
Blogging will not only will this keep you in touch with your patients; it will increase your page rankings through SEO. You can keep your blog nonspecific (no medical advice), but more practice oriented.
For instance, if you hire a new nurse or office manager, or purchase new equipment – Blog it! It shows that your practice is growing and you are keeping up with the latest technology.
Did you speak at a conference, write a paper or receive an award? Blog it!
Perhaps you may have run across something fascinating in a medical journal that you want your patients to know about. But there’s no way most of them would understand the dense medical terminology. This is an opportunity to blog – either written by you or someone who can translate medical terminology into plain language – and let your patients know about the results of this research.
As, a physician, you are intimately connected to your local community. You probably know of upcoming health seminars being offered by your hospital, or local health insurance companies. This makes for a great post – you are letting your patients know you care about their health and want to keep them informed.
More often than not, if your blog is interesting, helpful or even just entertaining (written with a sense of humor) your current patients will forward it to family and friends, thereby giving you free promotion along with their own personal endorsement – you can’t buy that kind of marketing!
Are you too busy to produce your own blog? No problem – perhaps someone in your office would like to do it – or, you can hire a freelancer medical/healthcare copywriter to write it for you.